A/B Testing

Stop guessing what works

Test subject lines and content variations automatically. Send the winning version to everyone else. Finally know what actually drives engagement.

A/B Test Results
Winner Found 95% confidence reached
Variant A Winner
"Open Enrollment Begins Monday — Action Required"
Sent: 212
Open Rate: 72%
Click Rate: 28%
Variant B
"Benefits Update: What's New for 2025"
Sent: 212
Open Rate: 54%
Click Rate: 19%
Remaining Audience 423 employees ready
Send Winner to All
Review Details